The GEO agency market has matured quickly. A year or two ago, most agencies claiming GEO expertise were essentially running rebranded SEO programs with some AI-flavored language added to the deck. Today, there’s a genuine distinction between firms that have built real GEO capabilities and those that haven’t — and clients who’ve gone through the experience of working with both can tell the difference clearly.This piece is about what that difference looks like from the client side: what genuine GEO delivery involves, what warning signs look like in practice, and what the outcome of successful GEO engagement actually feels like.What…
Read More